According to a 2021 Forrester survey, 62% of B2B buyers say they can now develop selection criteria or finalize a vendor list solely on the basis of digital content. But that’s not necessarily bad news for sales leaders.
Digital buyers mean an explosion of data sales organizations can leverage to sell the way buyers want to buy and close deals faster, smarter, and more often.
Join our featured guest Rick Bradberry, Principal Analyst at Forrester, and Tom Pisello, The ROI Guy and Chief Evangelist at Mediafly, as they discuss:
- How to use insights to automate and personalize interactions for an improved buyer experience
- The rise of the insights-driven sales system and how to leverage it to forecast accurately, achieve quotas and drive business growth
- How to reevaluate your business strategy to reach, sell to, and support customers
- How to align your customer-facing teams to provide richer, more connected buyer experiences
- Plus, tactical recommendations for smarter selling in 2022
Click here to view the on-demand session:
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