PTC leveraged Mediafly to enrich, validate, and convert the internal spreadsheet into an interactive self-service tool: the PTC SPM Benefits Assessment. The Mediafly team worked with PTC’s Service Lifecycle Management marketing and web teams to establish the requirements of the interactive marketing tool, and a team of experts to refine the financial justification and enrich and third-party certify the modeling. Accessed from PTC.com, the Mediafly-powered tool is used effectively by prospects, sales reps and partners to assess challenges, quantify benefits, and gather the initial financial justification to prioritize Service Parts Management with executives. With a gated report email, prospect leads are captured into Eloqua in real-time for tracking and nurturing.
Buyers using the tool can quickly and easily see the potential value of Service Parts Management with PTC and take a credible business case to other decision makers to convince them of PTC’s unique value and inspire them to change. Sellers can quickly and credibly conduct a more provocative value conversation and quantify the potential business value of Service Parts Management improvements with PTC.