The Solution
The Objective team first worked collaboratively with Mediafly to create a credible financial justification model, to quantify the differentiating business value of their information and process governance solutions, and enhance ROI calculations with insightful benchmarks, success stories, and value storytelling.
Next, the Mediafly team leveraged this content to create an interactive sales tool used by the Objective team within Objective’s Value Program. The program identifies opportunities, assesses challenges, and creates a compelling justification for project initiatives. Program outputs include personalized commercial insights, solution recommendations, business value calculations, and relevant success stories presented for each unique selling situation.
