PepsiCo speeds time to market
with Mediafly

Mediafly optimizes the content experience for buyers & sellers

PepsiCo is a multinational food, snack, and beverage company. They needed to distribute consistent and engaging content to reps across 40 markets.

The Challenge

PepsiCo struggled with how to efficiently manage and distribute content to its 7,000+ sales reps.

At the time, the company was sending new and updated sales content via email. Once reps received this information, they’d print it off and compile it into binders to use in the field.

The PepsiCo team knew they needed to find a solution to streamline content management and guarantee they were always putting accurate and relevant information in front of customers. They also wanted to ensure that their sellers could lead more engaging, value-added sales conversations.

The Solution

PepsiCo implemented Mediafly to improve the content experience.

Six months post deployment, PepsiCo expanded usage of Mediafly to sales reps, leadership and location managers. Within seven years, the company scaled its application to nearly 12,000 employees.

Using the analytics and reporting capabilities, they now know that 90% of users are currently viewing or downloading sales collateral and other information housed in the application.

The ROI was not only real, but in real time. The implementation of Mediafly’s content management tools produced an immediate increase in adoption, as well as the ability to take content digitally.