NxStage Increases Deal Velocity by 300% with Mediafly ValueStory®

Increase in revenue

Improved effectiveness of sales team

Increase in sales

Medical Technology & Services Lawrence, MA | 3,000+ employees

NxStage deployed Mediafly ValueStory to transform a static spreadsheet into an interactive application. Together with Mediafly, they created an intuitive tool their sales reps now leverage to prove value to customers with customized marketing content that highlights the clinical benefits of the solution.

The Challenge

NxStage Medical, Inc. needed a solution that allowed them to easily present their clinical value, while telling a complex economic story. NxStage was utilizing a complex financial model in the form of a complex spreadsheet, which presented the following challenges:

• Communicating an economic story to customers was daunting for reps.

• Salespeople did not have restricted access and could share the entire, overwhelming spreadsheet with customers.

• Post-meeting, reps couldn’t easily send a report to the customer to keep the connection alive and the story fresh.

The Solution

NxStage deployed Mediafly ValueStory to:


Transform their confusing spreadsheet into an interactive application


Enable sellers to quickly & easily access relevant marketing content


Send customers automated, customized reports to prove value

The time to effectiveness of our sales team has improved dramatically – from 6 months to a year to now 60 to 90 days and a positive trend in their business. It’s a big business that’s growing at rapid rates, thanks to our sales team.

Jeff Rains, SVP Sales & Marketing


The Results

NxStage saw impressive results using Mediafly ValueStory including:


300% increase in deal velocity


28% increase in revenue


10% increase in sales

Awards & Accolades