NxStage Increases Deal Velocity by 300% with Mediafly ValueStory®
28%
Increase in revenue
10%
Increase in sales
Medical Technology & Services Lawrence, MA | 3,000+ employees
NxStage deployed Mediafly ValueStory to transform a static spreadsheet into an interactive application. Together with Mediafly, they created an intuitive tool their sales reps now leverage to prove value to customers with customized marketing content that highlights the clinical benefits of the solution.
The Challenge
NxStage Medical, Inc. needed a solution that allowed them to easily present their clinical value, while telling a complex economic story. NxStage was utilizing a complex financial model in the form of a complex spreadsheet, which presented the following challenges:
• Communicating an economic story to customers was daunting for reps.
• Salespeople did not have restricted access and could share the entire, overwhelming spreadsheet with customers.
• Post-meeting, reps couldn’t easily send a report to the customer to keep the connection alive and the story fresh.
The Solution
NxStage deployed Mediafly ValueStory to:
Transform their confusing spreadsheet into an interactive application
Enable sellers to quickly & easily access relevant marketing content
Send customers automated, customized reports to prove value
The time to effectiveness of our sales team has improved dramatically – from 6 months to a year to now 60 to 90 days and a positive trend in their business. It’s a big business that’s growing at rapid rates, thanks to our sales team.
Jeff Rains, SVP Sales & Marketing
The Results
NxStage saw impressive results using Mediafly ValueStory including:
300% increase in deal velocity
28% increase in revenue
10% increase in sales
Awards & Accolades
