Mediaﬂy worked with the client to build a detailed three-month project plan leading up to the event, along with a two-week post-event wrap up. We worked across many client teams, including events, marketing, sales, and external suppliers to build a branded mobile app that would address all the client challenges. Our engineering team relentlessly tested many diﬀerent app functionalities to assess the absolute best ones needed for the Upfront. It designed and branded the mobile app. Our Customer Success team built a rigorous communication process with multiple weekly touch-points between the studios, all partners, and other key personnel, that fostered constant dialogue and collaboration. This immediately oﬀset the previous delays and expedited the process to stay on track towards the event date. Mediaﬂy single-handedly became a part of the mission control team for the Upfront preparation.