Mediafly optimizes the content experience for buyers & sellers

Huntsman Corporation is a global chemicals company whose work forms the building blocks for countless consumer and industrial products that are part of your everyday life. The company needed to replace its printed and scattered digital sales collateral with a single digital content repository.

The Challenge

With sales collateral scattered across multiple systems, including a difficult-to-navigate legacy intranet, Huntsman sales reps struggled to find relevant content to share with buyers.

Specialized sales reps only had access to content supporting their business line, making it harder to cross-sell into existing accounts and resulting in missed sales opportunities.

Meanwhile, content creators couldn’t ensure sales reps always used the most up-to-date content. They lacked visibility into what content was leveraged by sellers and whether or not it resonated with buyers.

Additionally, the team needed to stop spending unnecessary funds on printed collateral.

The Solution

The global project team at Huntsman Advanced Materials released the new sales application powered by Mediafly content management tools to 22 beta users offering an accessible, easily navigable, single source of truth for up-to-date content across all product lines.

The solution includes advanced content insights empowering marketers to see what content is being shared by sellers, viewed by buyers, for how long, how often, and whether it contributes to revenue.

Because the Mediafly solution integrates with the rest of Huntsman’s sales tech stack, content is surfaced where the sales reps work, driving content adoption and usage, and streamlining sales workflows.

All product content is easily searchable, meaning sellers can pivot to address anything buyers want to learn more about, improving the ability to cross-sell into other product lines in real-time.

And in addition to eliminating print costs, content creators can now track what content helps sellers move the needle and receive prescriptive recommendations for what content to archive, promote, and optimize to make the most impact.