HEALTHCARE CASE STUDY

Florida Hospital Foundation Refines Value Story to Increase Charitable Donations and Improve
Community Healthcare Services

Florida Hospital Foundation | Orlando, FL | 50+ employees

The Challenge

Florida Hospital Foundation supports Florida Hospital, one of America’s largest not-for-profit health care systems, in improving patient care, advancing emerging technologies, discovering innovative treatments, and providing patient assistance. The Foundation wanted to increase involvement and charitable contributions by improving the ability of Foundation lay leaders for the Cardiovascular Institute (CVI) to communicate the value of the Foundation to current and prospective donors, potential board members, community and business leaders, grateful patients, and physicians.

The Solution

To accomplish this, Mediafly collaborated with NWN to create a Value Assessment sales tool that NWN specialists, consultants, and sales reps can use to quickly, easily, and credibly develop financial justification for their PC as a Service (DaaS). The Value Assessment is first used to discover key sizing and opportunity metrics from the prospect and to provide a quick diagnostic assessment of current challenges. Based on the discovery, the tool automatically recommends the right solution configuration for the prospect from dozens of service options.

The Value Assessment tallies the value of improved IT efficiency, reduced risk, and better enablement of the business and also quantifies the unique ROI each prospect can achieve. Beyond numbers, the tool helps NWN tell a differentiating value story with provocative commercial insights and messaging for buyer challenges and service solutions. An invaluable, personalized 20+ page report is automatically created at the end of each engagement, providing buying committees and stakeholders with an executive summary, insights, storytelling, and ROI analysis graphs and charts – all credibly articulating the value of the proposal.

“We needed to empower our board members with concise and compelling content to tell the story of our healing mission and inspire others to support our cause. Our original messaging was more about who we were. Mediafly paved the way for us to speak to our Hospital’s unique challenges and the role the Foundation plays to close the gaps in healthcare for heart patients and save more lives.”

Patricia Bornstein, Florida Hospital Foundation Development Officer for the Cardiovascular Institute

The Result

Prior to the Mediafly project, the board and Foundation struggled to consistently and effectively communicate the value of the CVI Foundation to patrons. With the CLOSE methodology applied to the incredible mission of the Foundation, Mediafly was able to weave an even more compelling story and bring it to life in infographics.

Based on the success of the initial project, the methodology and approach is being replicated across other institutes including the Cancer and Children’s Foundations, helping them to improve the effectiveness of the message and charitable mission.