Leveraging the CLOSE methodology, Mediafly helped the Foundation improve their messaging, making their community ambassadors and advocates more effective at communicating the value of the Foundation mission and philanthropic impact on specific programs to improve patient care. Working with the Florida Hospital Foundation Cardiovascular Institute Board and CVI physician and administrative leadership, the Mediafly team conducted a workshop to gather information about major initiatives and the value of these programs. From this workshop, Mediafly designed and refined the messaging to tell a story around the Foundation’s challenges and how those challenges impact real people.
This collaboration resulted in the development of five Value Matrices, one for CVI as a whole and one for each of their top philanthropic priorities and program initiatives. A series of infographics were also developed for use in promoting the Florida Hospital Foundation and CVI mission to the Central Florida community.