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Hanover Research boosts first-call to sales pipeline conversions 35% with Mediafly Coach360

The market research firm used Coach360 to increase revenue and build a strong coaching culture throughout the organization.

Market Analysis & Research | Arlington, VA | $69M+ in revenue


increase in first-call to pipeline conversions


Hanover research struggled with time-consuming call reviews, rushed coaching sessions, and lacked a mechanism for timely and consistent feedback.


The company deployed Mediafly Coach360 to use recorded sales conversations to improve sales coaching.


As a result, Hanover create a coaching culture that improved first-call to sales pipeline conversions.

Hanover wins with


Mediafly’s data-driven sales coaching solution offers:

  • Conversation intelligence to record and analyze every customer conversation
  • Coaching plans, smart alerts & scorecards to help reps master skills and drive behavior change
  • A single source of truth for training content
  • The ability to create digital, microlearning modules to onboard, ramp, train, and improve sellers

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Sid Philips, Chief Growth Officer Hanover Research

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