Hanover Research boosts first-call to sales pipeline conversions 35% with Mediafly Coach360
The market research firm used Coach360 to increase revenue and build a strong coaching culture throughout the organization.
Market Analysis & Research | Arlington, VA | $69M+ in revenue
Increased
revenue
35%
increase in first-call to pipeline conversions
Built a strong
coaching culture
Challenge
Hanover research struggled with time-consuming call reviews, rushed coaching sessions, and lacked a mechanism for timely and consistent feedback.
Solution
The company deployed Mediafly Coach360 to use recorded sales conversations to improve sales coaching.
Impact
As a result, Hanover create a coaching culture that improved first-call to sales pipeline conversions.
Hanover wins with
Coach360
Mediafly’s data-driven sales coaching solution offers:
- Conversation intelligence to record and analyze every customer conversation
- Coaching plans, smart alerts & scorecards to help reps master skills and drive behavior change
- A single source of truth for training content
- The ability to create digital, microlearning modules to onboard, ramp, train, and improve sellers
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Awards & Accolades
We needed something that was easy to implement, easy to understand, and could give us the precision we’re looking for on where people needed to improve. That’s what Mediafly was able to deliver.
Sid Philips, Chief Growth Officer Hanover Research
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