6sense Shortens Sales Cycles with Mediafly’s Value Selling Tools
We had a sales calculator. It was spreadsheets. It wasn’t scalable. But we knew it was meaningful to our prospects, so we used Mediafly to ensure we could insert that experience into every deal.
Latane Conant, CMO, 6sense
Technology | California | 100+ employees
Latane Conant - CMO at 6sense
The Challenge
ABM platform provider 6sense serves to help sellers and marketers collaborate in one platform to generate and close opportunities. While most martech solutions remain focused on leads and contacts, 6sense offers visibility into the account as a whole and how buyers are behaving collectively.
- With an increasing number of stakeholders involved in B2B buying decisions, this approach offers sales and marketing teams better insights into what their buyers are doing so they can prioritize deals that are most likely to close and orchestrate personalized engagement across buying teams.
- 6sense needed a way to capitalize on the proven value customers receive from the platform and ensure their marketers and sellers consistently lead with value.
The Solution
6sense opted to use Mediafly’s ValueStory®
Communicating the value & benefits of their product
ROI & TCO calculators
Tools available to sellers and partners
We’ve already seen great success and know we will for years to come because of the scalability of the Mediafly solution and the fact that what we’re doing can now be done in every single cycle.
Latane Conant, CMO, 6sense
The Results
6sense saw impressive results using Mediafly ValueStory® including:
Shorter sales cycles
More consistent and engaging buyer experiences
Increased competitive advantage
Awards & Accolades
