YouTube For The Enterprise

YouTube Is For Customers

Google’s YouTube has made online video ubiquitous – on the web, on your phone, on your TV, and more. It is a wonderful, free service… for the right user. YouTube is built for the consumer. Videos that line up with your interests are right next to videos of cats playing pianos. Even if you are one of the largest brands on YouTube, your brand is substandard to YouTube itself:

Private Limitations

“But I don’t care about public video. All I want to do is show private video.”
If you want to show private video, welcome to the Land of Limitations. Per YouTube:

Private means that only specific YouTube users that you choose can view the video, and they must be signed in to YouTube. You may only send a private video to 50 users.

Not very useful for a brand trying to either establish itself publicly or trying to distribute video privately, huh? This is not the first limitation of YouTube for the enterprise.

Offline Unfriendly

Stepping onto a plane, underground, into the middle of a commercial or industrial building, or deep into a hospital with your mobile device? You are out of luck, my friend. YouTube does not support offline playback, in any form. You won’t be able to access training material, show your
product’s marketing videos or touch your video content in any way.

No Documents

YouTube and the like are great for video. Try to layer in documents (PDFs, HTML, images, etc.), and you are left to your own devices. Put a mixed-format marketing pitch together, and you will be cobbling together screencasts and creating videos that start at single pages, a very sub-optimal experience.

Mediafly Can help

With Mediafly’s “Apps as a Managed Service”™ philosophy, we create branded Flash Players, web pages and presence, and media apps for you and your brand.  We manage the submission process for you. We include access to our full-featured Publisher service. We offer content security with username/password access, either through our system or tied back to your own. We encrypt your content on our servers, in transit, and on your device.

If you are looking to get started quickly and at low cost, read more about Mediafly Broadcaster.  Or, dive into our solutions to see what’s right for you.