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How Mediafly Built an Award-Winning Startup Culture

Mediafly is thrilled to once again be recognized by Crain’s Chicago Business as one of the 2019 Best Places to Work in Chicago, ranking #21 overall and #12 in small business. It is truly amazing to see how our hard work and dedication towards creating and maintaining a unique and scalable culture has put us

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Value-Based Selling: How to Increase Sales and Differentiate Yourself with the CLOSE Sales Methodology

When it comes to closing deals with today’s empowered, frugal buyers, there’s more to the story. As sellers work to optimize interactions with customers and prospects at later stages in the buying process, the traditional, solution-focused pitch rarely lands on a captive audience. Closing deals today means telling the buyer’s story – one that features

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Augmented Reality Benefits in Sales Enablement Technology

The term “Augmented Reality” (AR) technology may sound straight out of a science fiction novel, but it is becoming increasingly important for B2B sales organizations looking to evolve their sales methodologies. Now more than ever, B2B buyers are highly sophisticated, have a multitude of information about competitive offerings at their fingertips, and are dissatisfied with

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3 Content Management System Issues You Need to Address to Boost Customer Engagement

When it comes to utilizing sales tools in an increasingly digital-first landscape of changed, more empowered buyers, the whole is greater than the sum of its parts. While CRM or CMS (content management systems) enable sellers to tackle day-to-day tasks efficiently, they don’t inhabit the larger definition of “sales enablement.” Mediafly defines sales enablement as

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International Women’s Day: Supporting Our Customers’ Efforts to Advance Women’s Health

Established in 1911 and celebrated annually on March 8th, International Women’s Day provides a time to reflect upon and celebrate the many contributions women make to business, society, tech, politics, and more. At Mediafly, we enjoy participating in International Women’s Day by shining a spotlight on our female colleagues’ accomplishments and experiences. To celebrate IWD

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Top 7 Behaviors of Successful Women in Tech

Inspired by the 2019 “Balance for Better” campaign for International Women’s Day, I set out to understand the behaviors women in technology attribute to their success. I surveyed women in various roles at technology companies. They were asked to select statements that most closely resonate with their own personal habits that they feel contribute to

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Top 3 Challenges for Sales Enablement Professionals

Tad Travis, a Director in Gartner Research, is responsible for the CRM sales research agenda. Tad cut his teeth in pharmaceutical sales enablement before joining Salesforce, so he knows his stuff on both the demand and supply side. In a recent briefing, I asked Tad what he sees as the biggest challenges sales enablement professionals

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The Undeniable Value in Custom Sales Applications

As a child, you learn the “golden rule” is to treat others the way you want to be treated. But as an adult in the post-digital world, I’m not sure that still rings true. In an era of Netflix, Amazon, and Uber, isn’t it more important to treat people the way they want to be

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Evolve Your B2B Sales Team From Pitch to Purpose

The bad news for B2B sales cycles everywhere is that 84% of B2B buyers report that purchase decisions take longer than expected – twice as long for most. One reason for the delay is that modern B2B buyers want help accelerating the decision process and assuring decision success. Read on to learn how top-performing b2b

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