I recently attended Inbound 2014, Hubspot’s annual conference, which focuses on a wide range of marketing and sales tactics and methodologies. As the name suggests, the conference focused largely on inbound marketing and how Hubspot and their partners could impact messaging and content to ultimately win new business. My role at Mediafly is a unique hybrid of marketing and sales, so I’m able to experience and see the value in both strategies. During the conference, I learned a number of ways organizations are using both inbound and outbound tactics successfully. Here are the three takeaways on how to effectively integrate your inbound and outbound marketing and sales strategies.
