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how to create a content strategy that fuels the customer experience
Categories:Blog

How to create a content strategy that fuels the customer experience

Content across the customer experience can sometimes feel disconnected. Because different people across your organization create content for various use cases and audiences, the content your customers receive throughout their lifecycle can expose a lack of alignment, coordination, or cohesiveness. So how do you fix it? On a recent webinar, Mediafly CMO Lindsey Tishgart sat

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2022-Blog-Featured-Image-7
Categories:Blog

New research + opportunities to uplevel your sales enablement strategy in 2023

Curious how your sales enablement strategy stacks up? In May 2022, Mediafly, in partnership with RevOps Squared, conducted a Future of Revenue Enablement study, a survey of more than 300 B2B enterprises designed to uncover best practices in Sales Enablement across processes, tools, management, and measurement. As the current economic downturn forces B2B companies to

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2022-Blog-Featured-Image-6
Categories:Blog

Highlights from The Forrester Wave™: Sales Content Solutions, Q4 2022

Great news! Forrester has released The Forrester Wave™: Sales Content Solutions, Q4 2022, and we’re thrilled to see Mediafly included.  At Mediafly, we’ve made it our focus to build out the most robust, all-encompassing sales content solutions that support go-to-market teams with everything from creating engaging, value-focused content to managing and delivering that content to

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what is value realization
Categories:Blog

What is value realization?

As the end of 2022 draws near, with continued economic uncertainty, closing deals can feel near impossible. A recent survey conducted by Mediafly, in partnership with RevOps Squared, revealed that 65% of B2B companies are leaning into value selling to help.  But did you know sales isn’t the only commercial team that can benefit from

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how do you improve sales performance
Categories:Blog

How do you improve sales performance?

A note from Mediafly: We will dive into how to improve sales performance in a minute, but first (in case you missed it), we are excited to announce we have acquired Aptology, a leading talent intelligence solution that we will integrate into our Revenue360 platform. Most companies evaluate talent based on education, experience, and interviews.

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16 sales enablement statistics that will make you want to try it
Categories:Blog

16 sales enablement statistics that will make you want to try it

The global sales enablement market is estimated to be worth around 2.4 billion dollars, with experts projecting that number will grow to $11 billion by 2032. Why are businesses in every industry all over the world prioritizing sales enablement like never before? When done right, sales enablement is a foolproof way to ensure all of

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mediafly recognized in gartner market guide for revenue enablement platforms
Categories:Blog

Mediafly recognized in the Gartner® Market Guide for Revenue Enablement Platforms

For years, Mediafly has pushed the idea that all revenue teams, not just sellers, need cohesive enablement to plan and execute go-to-market strategies and drive more revenue. So we are thrilled to see that Gartner has adapted its Market Guide for Sales Enablement Platforms to encompass Revenue Enablement for revenue-generating roles including marketing, presales, sales,

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customer retention
Categories:Blog

Increase customer retention with realized ROI calculators

Are you are looking for new ways to increase customer retention? You are not alone. In today’s challenging selling environment and economy, 62% of solution providers indicate their top priority is “driving growth through existing customers” (Forrester). It is easy to see why: 65% of a company’s business comes from existing customers. Companies have a

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top 3 ways to cut sales risk in a recession
Categories:Blog

The top 3 ways to cut sales risk in a recession

Between record-high inflation, a reeling stock market, and rampant recession predictions, many revenue leaders wonder how they’ll combat sales risk and continue to meet revenue and growth targets. And rightfully so. Even if we get the “soft landing” Goldman Sachs is hoping for, CEO confidence is down as 60% of Executives expect economic conditions to

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