Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
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Elements of an Effective Sales Enablement Strategy
In today’s competitive business landscape, having a strong sales team is crucial for success. But simply having a team of salespeople is not enough. To truly excel, your sales team needs a well-defined and effective sales enablement strategy. Sales enablement is the process of providing your sales team with the tools, resources, and support they
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Winning Big with Value Selling
For decades, organizations have relied on highlighting product features and functionalities to drive sales. But as buyer expectations evolve, competition intensifies, and purse strings tighten, this approach is proving to be increasingly inadequate. Your customers are looking for solutions to their specific challenges and opportunities that bring tangible business value. This paradigm shift has led
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Decrease Seller Ramp Time With a Sales Content Management Platform
The onboarding process is a make or break moment for new sales reps. It can either propel them toward their first close and many more successful deals to come or create roadblocks and inefficiencies that hinder the growth of both the seller and your business. Not to mention, traditional onboarding methods often require a hefty
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Empower Field Sales Teams With Sales Content Management
Your top salesperson is on the road, ready to meet with a high-value prospect. They walk in, shake hands, start chatting. Everything is going great! Until… They open up their briefcase and find a pile of outdated product brochures with only a limited selection of sales content. In the heat of the moment, they struggle
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5 Powerful Ways to Use Value Selling Tools Throughout Your Customer Journey
We all know B2B selling is tough … but so is B2B buying! Today’s buyers are navigating a complex landscape: larger buying committees, tighter budgets, and the mantra to “do more with less.” Because of this, buyers crave value – tangible proof of how your solution solves their specific problems and delivers a clear return
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The Rise of Seller Action Hubs
As the demands of buyers become more nuanced and complex, sales teams must continuously adapt to meet buyers where they are. For many teams, the way to evolve has been to adopt a myriad of new tools, data points, and sales processes that will (hopefully) drive deals home. Unfortunately, this method alone doesn’t seem to
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Marketers: Don’t Let Good Sales Content Go to Waste
Attention marketers! How many times has this happened to you? You’ve poured hours and hours into creating a new piece of content for your sales team. It’s a piece that they’ve been dying to get their hands on for ages, and you’ve just finished adding the final touches. So, you share it with them, excited
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G2 Unveils New Category for Value Selling Tools, Positions Mediafly as a Leader
We’ve officially hit a turning point in B2B buying and selling. Value selling has gained so much traction in B2B sales over recent years that G2, the largest and most trusted software marketplace, has launched a new category devoted entirely to value selling tools. The addition of this category is a testament to the growing
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New Product Release: The Industry’s Most Flexible Value Selling Platform
Ready to make every rep a value seller? Today we’re making it happen. We’re talking more templates. More use cases. More opportunities to infuse value at every stage of the sales process. And the best part? It’s easy to use. From navigating technical discovery to explaining pricing, aligning outcomes and scope of work to securing
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Value-Based Selling: Increase Deal Velocity and Win Rates with the CLOSE Sales Methodology
We’ll just say it: being a B2B seller today is hard. Budgets are tight, buying committees are getting larger and more deals are going in front of the C-suite. Today’s buyers are more risk-averse and looking for any excuse to walk away which is why we’re seeing more deals stalling out or getting lost to
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