Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
Read moreAs Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
Read moreAs buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreEven if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
Read moreIn recent research from Gartner Inc., the analyst firm found “information connectors” to be the most successful sales reps, increasing the likelihood of purchase ease by 40%. This new breed of seller serves as a curator or broker of information, directing customers to the tools, data, and insights they need to make informed purchase decisions.
Continue Reading...Gartner notes that, “Application leaders supporting sales should use this Market Guide to understand the key capabilities offered by vendors in this market.” Mediafly is honored to be recognized in the October 2018 Market Guide for Digital Content Management for Sales from Gartner. We believe our inclusion validates the relentless pace of innovation we strive
Continue Reading...Salesforce is known for being a leader in CRM technology, but more recently they’ve expanded into the realm of professional research. In 2018, Salesforce Research surveyed over 2,900 global sales leaders and compiled their findings for the third edition of their “State of Sales” report. The themes captured in the report were echoed at Dreamforce,
Continue Reading...Selling in a digital-first world comes with a unique set of challenges for manufacturers. In an industry that once relied heavily on relationship-based selling, manufacturing companies are quickly realizing they’re no longer able to simply “wine and dine” prospective buyers to make a sale. The stakes are changing, and buyers want more. In the age
Continue Reading...Sales organizations want to deliver a fantastic sales experience for all of their customers. But what does that mean, exactly? Being sold to doesn’t always have the best connotation, but we instinctively know a good salesperson versus a bad one, even if we can’t quite grasp what the extra something they have is. But we
Continue Reading...2015 saw huge leaps forward for sales and marketing professionals, and 2016 will see their roles continue to evolve. Last year, Mediafly introduced The Customer Interaction Platform because we believe that the in-person customer interaction demands a greater focus than ever before. Buyers are changing, and rather than recoil at headlines like “Death of a
Continue Reading...You know the worry of too many people touching secure content, thus increasing the risk of it getting leaked or stolen. You’ve felt the panic caused by sales & pre-/post-production materials going “missing” when you need them the most. You’ve experienced the headache of using complicated software for a process that shouldn’t be so complex.
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