Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
Read moreIs Mobile-First Content Management the Best Approach?
We’re living in a mobile world. Our everyday lives as consumers or businesspeople are saturated with mobile technologies such as tablets, smartphones, or other connected devices. Creating mobile apps and adopting mobile-first strategies to improve business operations is top-of-mind across every industry. Keeping this in mind, you would think that mobile-first is the holy grail for business approaches—the divine
Continue Reading...2016: Deliver the Perfect Selling Experience
2015 saw huge leaps forward for sales and marketing professionals, and 2016 will see their roles continue to evolve. Last year, Mediafly introduced The Customer Interaction Platform because we believe that the in-person customer interaction demands a greater focus than ever before. Buyers are changing, and rather than recoil at headlines like “Death of a
Continue Reading...Enterprise Mobility: Expectations vs Reality
Click Image to View Full Infographic In 2013, we put together the above infographic compiling predictions from experts and analysts in the field about enterprise mobility and the mobile-first landscape. At the time, BYOD was gaining steam, and though there were some concerns, most analysts predicted enterprise mobility would grow rapidly over the next several
Continue Reading...Taking on Too Much Debt with Enterprise Apps
Technology is supposed to simplify our lives, but anyone can remember a situation where implementing new tech ends up costing more time than it saves. When it’s on a personal level and you waste time on a new app that you paid $5 for, it’s no big loss. But when your company decides to build
Continue Reading...Mobile Moments: The Impact of Context and Immediacy
Imagine for a moment that you are out to dinner with your friends, talking about a movie one of them saw the other day. “What was that guy’s name?”, your friend asks. “He’s in that movie with that woman and that other guy.” Without even thinking, you pull out your phone and look up the
Continue Reading...The Future is Bright for Cloud-Based Enterprise Mobility
As the air of mystery around the Cloud dissipates, companies are developing a clearer understanding of the role cloud computing will play in their future. According to a recent Oxford Economics study, companies are developing a more realistic and—in most cases—optimistic view of the Cloud’s utility as well as the challenges inherent in the adoption
Continue Reading...How Enterprise Mobility Improves Work Culture and Feeds Innovation
Enterprise mobility offers many benefits, such as increased efficiency and security, reduced costs, and the ability to gain a competitive advantage. However, two additional benefits that are not discussed as often are the improvements on work culture as well as employee collaboration and innovation. These benefits of enterprise mobility are highlighted in the article, “How
Continue Reading...Enterprise Mobility: The Next Billion Dollar Industry
Yes, you read that right—“billion” with a “B.” While you may think that enterprise mobility has officially arrived, that might not be true for every industry sector. It’s clear that many businesses understand that mobility is a trend they can’t afford to ignore, but as Kevin Spain pointed out in a recent TechCrunch article, The
Continue Reading...Enterprises Are Misusing Mobile Apps
I just read a fantastic little article by the brilliant Kevin Benedict on “Misusing Mobile Apps in the Enterprise.” (Note: If you are interested in enterprise mobility, I suggest you add him to your reading list.) As an advocate for broader adoption of mobility solutions within the enterprise, I stopped to read this article even
Continue Reading...Enterprise Mobility: What Defines “Secure”?
Content security has been a top of mind concern for businesses ever since the shift to the cloud. These concerns continue to rise as emerging technologies are introduced. In response, a growing number of businesses are developing content security strategies to help defend against potential risks and threats. Enterprise mobility security, in particular, remains a
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