eMarketer recently highlighted an interesting behavioral trend among tablet users. Based upon a study of 4,400 iPad users in the US, conducted by Perion, tablets have now evolved into a favorite device not only for reading, but also for writing emails.
Tablets have long been touted as great ways to consume content, while many have dismissed their use for either personal or business email. However, from the Perion study,
- “The most preferred device for reading emails is the Tablet (55%) followed by the PC/Mac (32%) and Mobile Phone (10%)”
- “The most preferred device for writing emails is the Tablet (48%) followed by the PC/Mac (41%) and Mobile Phone (9%)”
- Giving further detail, of those using tablets for email, “38 percent used the iPad for both personal and work emails, debunking the idea that the iPad was a purely leisure product.”
With users in the field embracing tablets for both presentation and email purposes, many may choose to leave their laptops behind. At Mediafly, we have witnessed this trend in many organizations, as enterprise mobility continues to expand its presence and users become comfortable navigating their tablets. Companies that initially adopted tablets strictly for executives and sales enablement have expanded usage to operations, engineering, partners, and beyond.
Mediafly’s clients rave about our enterprise content mobility solutions like SalesKit and their ease of use on tablets in the field. Let us know if you’re curious to learn more.
Click here for the eMarketer article: For Email, Users Reach for the iPad
Click here for the original study by Perion: Majority of iPad Owners Say It Is Their Preferred Device for Reading and Writing Email
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