Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
Read moreContent Management and Sales Are Like Oil and Water
This is part 2 of our series on various sales solutions and what those solutions mean to the sales reps who use them. Part 1 defined all of the different solutions that salespeople may encounter as a part of their technology resources. In my last blog, I defined Content Management Systems (CMS) as solutions that
Continue Reading...Defining the B2B Sales Tech Stack
Modern sales reps have access to a lot of tools. But often times us sales reps must use tools that aren’t necessarily made to do our job better or to sell more business. Many of these resources help with various pieces of the sales cycle, but very often they’re hard to use and not entirely
Continue Reading...Client Customized Content: How to Make Your Sales Meetings Dynamic
When it comes to prepping for a sales presentation, it’s not easy to predict exactly how the conversation will flow. Prospects often throw new information your way in the middle of a meeting, forcing you to completely change direction. Sometimes the information you need is not readily available, leaving you to appear unprepared as you
Continue Reading...Increasing Sales Productivity with Mediafly – Part 2: How SalesKit Can Help Us Maximize Selling Time
Recently, we discussed the importance of creating a productive sales environment. In this blog, we’ll dive into some ways we can drive our day-to-day selling efficiencies. Finding the time to bring in a steady flow of new deals sometimes seems impossible. We are bogged down with activities like preparing for meetings and following up with
Continue Reading...Improving Sales Productivity with Mediafly
One of the biggest challenges salespeople face is how to drive more revenue while managing day-to-day administrative tasks. Between cold-calling, prepping for your next meeting and pulling together a presentation, it’s not always easy to remain laser-focused on closing your next deal. The fact of the matter is, when you’re bogged down with administrative work,
Continue Reading...How Do You Push the Needle Forward on Transformational Mobility?
Already a way of life for consumers—mobility is affecting the way businesses operate, enabling core business functions such as sales. From making customer interaction more dynamic and relevant to streamlining business processes, mobile selling solutions enable sales teams to reach new levels of revenue generation. More and more organizations understand that thriving in today’s competitive
Continue Reading...5 Reasons Why Every Salesperson Should Use a Mobile Selling Solution
Watch the video to learn how you can save your sales reps countless hours, help them spend more time focusing on closing deals, and give them the power to win more business! Businesses everywhere are well aware that the next frontier of mobility is here. They’ve already been using mobile platforms for communication and content-management.
Continue Reading...How to Drive Better Adoption of Mobile Selling Tools
The growing use of mobile devices in the workforce and the evolution of mobile applications from being just a glorified “task tool” into true enterprise software – deployed as a mobile application- has helped fuel positive disruption in core business functions such as sales. Almost 20 percent of sales organizations now consider tablets as the
Continue Reading...How My Time In the Military Prepared Me for A Role In Sales
Many years prior to joining Mediafly as the Director of Sales and Marketing, I was a technology officer in the U.S. Army. On paper, the world of sales and the military couldn’t appear more different. But even in the military, I learned a great deal about selling, persuasion and connecting with people. With the recent
Continue Reading...Integrating Your Inbound and Outbound Marketing Strategies
I recently attended Inbound 2014, Hubspot’s annual conference, which focuses on a wide range of marketing and sales tactics and methodologies. As the name suggests, the conference focused largely on inbound marketing and how Hubspot and their partners could impact messaging and content to ultimately win new business. My role at Mediafly is a unique hybrid of marketing and sales, so I’m able to experience and see the value in both strategies. During the conference, I learned a number of ways organizations are using both inbound and outbound tactics successfully. Here are the three takeaways on how to effectively integrate your inbound and outbound marketing and sales strategies.
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