Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
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A proven framework to value sell at every touchpoint
So, you’re ready to move to value selling. You can see the sense in selling based on the value your solution brings to each customer, rather than wasting your customer’s attention on features and benefits that don’t speak to their needs. Value selling looks like the best way to serve your customers, and grow your
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How to create more sales coaching impact with fewer calories burned
Cited as the most important role that frontline managers play by 74% of leading companies, sales coaching is a critical part of every sales organization. But, it can be very time-consuming for managers juggling many other responsibilities. To help, we’ve outlined how sales managers can create more sales coaching impact with fewer calories burned. What
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Evaluating value selling maturity
Where is your organization on the value selling maturity scale? 87% of high-growth companies now take a value-based approach to sales. Meanwhile, Rain Group reports improving the ability to communicate value is a top priority for 70% of sales organizations. Value selling is not just the recommended way to sell. It is the only way
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How talent intelligence can help you hit sales targets
Workplace dynamics have evolved immensely over the last decade. The workforce has also changed a lot during that period. Today’s revenue teams are no longer content with the workplace culture of yesterday. Extrinsic motivators that propelled productivity decades ago are no longer enough to motivate employees. And competitors are always lurking, ready to capitalize on
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Is it time for PowerPoint to step down and retire for good?
We originally asked if it was time for PowerPoint to step down and retire for good in a blog article in 2015. A lot has happened since then, so I thought I’d revisit that article to see if what we said has played out. Is it time for PowerPoint to retire? Launched in 1987 for
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Forrester: Advancing Beyond PowerPoints to Value Selling
Forrester research highlights significant B2B “last mile” issues, where sellers directly engage with customers. This according to Mary Shea, Principal Analyst for Forrester, as she co-presented with me at a breakfast presentation to a group of B2B marketing and sales enablement execs in Austin TX. Unfortunately, according to Forrester research, there is a distinct value
Continue Reading...PowerPoint Is Not Synonymous With Presentations. Challenge the PowerPoint Norm
Just because everyone is doing it, doesn’t mean that it’s what you should be doing. PowerPoint has long been the go-to business presentation tool but I’m here to tell you that it is no longer the ideal tool – far from it. For too long, we have been guilty of allowing the restrictions of PowerPoint
Continue Reading...Say “No” to Slide Addiction. Say “Yes” to SalesKit
Have you ever considered that your go-to visual aid could actually be doing nothing to aid you? You may have the best sales people in the business with an awesome product to boot, but somehow presentations fall flat. It’s not their fault. Using the same canned, linear story for prospects whose own stories and concerns
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