Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
Read moreFeatured
Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
Read moreMarketing Is Driving App Selection With IT Riding Shotgun
There has been an underlying rift between sales and marketing teams since the dawn of the cubicle. Depending on the organization, this rivalry is like Cain and Abel or David and Goliath: one side is working to get the brand recognized while the other is looking furiously for the right sales enabler to talk about
Continue Reading...Enterprise Mobility Isn’t Just For Enterprises
It’s tough to avoid reading anything these days that isn’t related to enterprise mobility. That’s the way things are going and there’s no reason for it to slow down. The issue I have with it is that it has the reputation of only being something Enterprises with a capital E can/should do. Which is definitely
Continue Reading...Converting Redundant Marketing Collateral Into Compelling Content
All too often in content marketing, a resounding strategy is to create massive amounts of collateral that reach the largest possible target audience. This approach, while not inherently wrong, is being replicated to some extent by every other agency competing for the same audience. If you can reach everyone, you’re bound to find your customers…
Continue Reading...Is “Innovation Included” In Your Enterprise Mobile App?
When you’re constantly struggling to just keep up, it’s nearly impossible to find the time to focus on innovation or even adequately adjust to the outlier innovative changes that impact your organization. The release of iOS7 was a hard lesson for many companies using enterprise mobile apps. One off and custom designed mobile apps aimed
Continue Reading...