Posts matching tag: "mediafly"

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B2B Growth Podcast: Cold Buyers? How you can Break the ICE to get Frozen Decisions Moving Again

Today’s buyer is as “Cold as ICE”. So how do you break through and get frozen buyers and decision cycles moving from “do nothing” to purchase? Checkout this new podcast and our 4-part sales enablement / content marketing framework to thaw even the most frigid buyer and stalled sales cycle. https://lnkd.in/e_qkVrd  

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How to Increase Sales and Differentiate Yourself with the CLOSE Sales Methodology

According to Forrester, a meager 10% of buyers report that sales reps are value-focused, with most still using a less-than-effective “product pitch.” How do you transition from pitch to “purpose”? The advice: Leverage the 3 buy buttons in the brain to improve your customer engagements and sales success. https://www.mediafly.com/value-based-selling-how-to-increase-sales-and-differentiate-yourself-with-the-close-sales-methodology/  

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Martech Advisor: Three Reasons Why B2B Buyers Are “Cold as ICE”

With the purchasing power moving from seller to buyer, buyers are becoming “Cold as Ice” meaning they are more in-control, cautious and economically-focused. So, what does this mean for B2B sellers? Checkout the advice from the ROI Guy, Tom Pisello, in this Martech Advisor article: https://www.martechadvisor.com/articles/sales-enablement/three-reasons-why-b2b-buyers-are-cold-as-ice  

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Martech Series: Three SalesTech Challenges Facing Sales Enablement Professionals

Sales Enablement technology provides valuable opportunities for sellers to keep up with increasing demands and to scale as the business grows. Tad Travis, Director at Gartner Research, is an expert in this area. He previously served as a customer success manager and application architect at Salesforce before spearheading the CRM sales research agenda at Gartner.

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Sales Babble Podcast: Return on Investment (ROI) Buying with Frugalnomics

In this interview with Pat Helmers on the Sales Babble podcast, Tom Pisello, the ROI guy, reveals the latest research on just how broken b2b buying is, and how sellers have a unique opportunity to jump in and be the heroes. Checkout the podcast here: https://www.salesbabble.com/roi-return-on-investment-buying-with-frugalnomics-with-tom-pisello-265/?  

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Sales Evangelist Podcast: Guide Buyers with Prescriptive Conversations

Buyers are currently challenged with a de-evolving purchase process. More stakeholders, more scrutiny and less budget means longer sales cycles and more decisions ending in “do nothing”. Sellers can help save the day, by proactively guiding prospects through the purchasing journey with prescriptive conversations and advice. Checkout how to do this in our Interview with

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Boost Sales Reps’ Effectiveness By Moving Sales Engagements from Pitch to Purpose

It doesn’t take long to find frustrated buyers, with a serious case of marketing overload and vendor fatigue. A recent research report from Gartner indicates just how much prospects are struggling with buyer journey friction. They currently spend two-thirds of their time gathering, processing, and de-conflicting information and ultimately, trying to figure out where their

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From Static Sales Pitch to Interactive Sales Engagement

Sales engagements have transformed from one-way presentations to two-way interactions. Why? B2B buyers have changed their approach to buying products, services, and technology. They engage with sales reps later in the buying process and have higher expectations for what they will take away from sales conversations. With less time in front of buyers, sellers need

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