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Show Details
Owner:
Joe Kennedy
Copyright:
COPYRIGHT 2007, Joe Kennedy all rights reserved
Feed updated:
5/29/2009 @2:51 AM CT
Tags
business
joe kennedy
management
management & marketing
marketing
small business
cover art
The Small Business Owners Manual by author Joe Kennedy: Selected Readings in mp3 Podcast
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Author and others read segments of "The Small Business Owners Manual" covering areas such as marketing, new business development, sales, building business plans, forms of legal ownership, tax treatments, 13 ways of new financing, writing effective ads, estores, Internet sites, SEM and SEO marketing, risks of accepting credit cards, business insurance types, and more.
Selected Episode
March
31
2007
Small business is actually the biggest engine driving employment in the U.S. economy. It's always been that way. But did you know that there are over a dozen federal agencies that exist to make sure that your business satisfies their definition of a workers'...
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Past Episodes
March
31
2007
Small business is actually the biggest engine driving employment in the U.S. economy. It's always been that way. But did you know that there are over a dozen federal agencies that exist to make sure that your business satisfies their definition of a workers'...
February
28
2007
Small businesses owners are proactive, energetic and possess impress skill sets needed to make the business happen. But accounting is often put off for another day. Books fall behind and entrepreneurs have no idea if they are in a profit or loss situation,...
February
12
2007
Small businesses must be constantly on the lookout for scams and security breaches, both internal and external. Ill-intentioned or even innocent employees may expose your Information Technology assets to an increasing range of hazards including viruses, hacking,...
January
24
2007
Advertising icon Rosser Reeves brought us the "Unique Selling Proposition" in his 1961 book "Reality In Advertising." But almost half a century later the USP is still with us and continues to grow in importance. The USP is not just about advertising and marketing...
January
07
2007
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In this short intro chapter the author describes the purpose of the book as a serious, high-voltage undertaking, thick with real information, not feel-good fluff. Assumptions here are that small business owners are either planning a new business or already...
December
26
2006
Joe reads this continuation of chapter 11, where we discuss U.S. Small Business Administration (SBA) financing, AR (Accounts Receivable) Financing, AR Crunching and AP Stretching. The most popular SBA lending programs discussed are: the Section 7(a) Loan program,...
December
18
2006
Joe reads this continuation of chapter 11, where we consider the pros and cons of venture capital, angel investors, home equity loans, PG, personal and business credit cards, and the oft-requested personal guarantee.
December
04
2006
To finish up chapter 11 we discuss building a business plan or loan package for presention to investors or lenders to obtain additional debt or equity financing. Each component of the business plan / loan package is discussed with an explanation of why it...
November
14
2006
Number 6 in a series of 6 wide ranging podcast interviews with internet radio host and online selling pro Terry Nalroo and Joe Kennedy, author of "The Small Business Owners Manual" where we discuss everything from your Unique Selling Proposition to business...
November
03
2006
Number 5 in a series of 6 wide ranging podcast interviews with internet radio host and online selling pro Terry Nalroo and Joe Kennedy, author of "The Small Business Owners Manual" where we discuss everything from your Unique Selling Proposition to business...
October
16
2006
Number 4 in a series of 6 wide ranging podcast interviews with internet radio host and online selling pro Terry Nalroo and Joe Kennedy, author of "The Small Business Owners Manual" where we discuss everything from your Unique Selling Proposition to business...
October
05
2006
Number 3 in a series of 6 wide ranging podcast interviews with internet radio host and online selling pro Terry Nalroo and Joe Kennedy, author of "The Small Business Owners Manual" where we discuss everything from your Unique Selling Proposition to business...
September
22
2006
Number 2 in a series of 6 wide ranging podcast interviews with internet radio host and online selling pro Terry Nalroo and Joe Kennedy, author of "The Small Business Owners Manual" where we discuss everything from your Unique Selling Proposition to business...
September
11
2006
Number 1 in a series of 6 wide ranging podcast interviews with internet radio host and online selling pro Terry Nalroo and Joe Kennedy, author of "The Small Business Owners Manual" where we discuss everything from your Unique Selling Proposition to business...
August
30
2006
Nadia Hopper finishes her read of chapter 3, Selling, The Oxygen of Business. In this part we talk about how to sell internationally including inexpensive ways to test the market and then move forward after you’ve overcome the barriers. Then we discuss the...
August
14
2006
Nadia Hopper continues her read of chapter 3, Selling, The Oxygen of Business, and we discuss how an Internet site validates a business and allows potential customers around the world to: quickly find that your company exists; gather information; and inititate...
August
07
2006
Nadia Hopper continues her read of chapter 3, Selling and Sales: The Oxygen of Business, and we discuss the pros and cons of working with 4 selling channels including: agents and field reps, business partners, distributors and dealers, and through a retail...
July
27
2006
Nadia Hopper reads chapter 3 and in part 1 we talk about why the small business owner is often not the best salesperson for the small business, targeting sales efforts towards market niches you’re most likely to win, the 7 steps in the sales qualifying process...
July
03
2006
In this half hour show Joe and hosts Dr. Tom Rogers and Jim Velos cover a range of subjects, starting with the 3 biggest mistakes made by entrepreneurs, the importance of defining a Unique Selling Proposition (USP) and how this makes many other decisions much...
May
27
2006
Nadia Hopper continues her read of chapter 11, where we discuss three more forms of small business financing. The use of personal credit cards and credit lines are described first, then we turn to a detailed discusssion of asset-based loans and conditional...
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