Mediafly: The Small Business Owners Manual by author Joe Kennedy: Selected Readings in mp3 Podcast

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Owner:

Joe Kennedy

Contact:

jkennedy@tsbom.com

Website:

http://www.TheSmallBusinessOwnersManual.com

Feed updated:

5/29/2009 @2:51 AM CT

business

joe kennedy

management

management & marketing

marketing

small business

The Small Business Owners Manual by author Joe Kennedy: Selected Readings in mp3 Podcast

My rating: Community:

Author and others read segments of "The Small Business Owners Manual" covering areas such as marketing, new business development, sales, building business plans, forms of legal ownership, tax treatments, 13 ways of new financing, writing effective ads, estores, Internet sites, SEM and SEO marketing, risks of accepting credit cards, business insurance types, and more.

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Selected Episode

March

2007

My rating: Community:

TSBOM Article Podcast: Hiring and Firing and Weeding and Seeding

Small business is actually the biggest engine driving employment in the U.S. economy. It's always been that way. But did you know that there are over a dozen federal agencies that exist to make sure that your business satisfies their definition of a workers'...

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March

2007

My rating: Community:

TSBOM Article Podcast: Hiring and Firing and Weeding and Seeding

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February

2007

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TSBOM Article Podcast: Accounting for Anxiety

Small businesses owners are proactive, energetic and possess impress skill sets needed to make the business happen. But accounting is often put off for another day. Books fall behind and entrepreneurs have no idea if they are in a profit or loss situation,...

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February

2007

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TSBOM Article Podcast: Advice to Small Businesses on IT Security and Internet Scams

Small businesses must be constantly on the lookout for scams and security breaches, both internal and external. Ill-intentioned or even innocent employees may expose your Information Technology assets to an increasing range of hazards including viruses, hacking,...

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January

2007

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TSBOM Article Podcast: The Unique Selling Proposition of Your Small Business

Advertising icon Rosser Reeves brought us the "Unique Selling Proposition" in his 1961 book "Reality In Advertising." But almost half a century later the USP is still with us and continues to grow in importance. The USP is not just about advertising and marketing...

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January

2007

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Chapter 1 Part 1, Introduction

In this short intro chapter the author describes the purpose of the book as a serious, high-voltage undertaking, thick with real information, not feel-good fluff. Assumptions here are that small business owners are either planning a new business or already...

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December

2006

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Chapter 11 Part 3, Understanding Banking, Credit, and Considering 13 Sources of Outside Financing

Joe reads this continuation of chapter 11, where we discuss U.S. Small Business Administration (SBA) financing, AR (Accounts Receivable) Financing, AR Crunching and AP Stretching. The most popular SBA lending programs discussed are: the Section 7(a) Loan program,...

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December

2006

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Chapter 11 Part 4, Understanding Banking, Credit, and Considering 13 Sources of Outside Financing

Joe reads this continuation of chapter 11, where we consider the pros and cons of venture capital, angel investors, home equity loans, PG, personal and business credit cards, and the oft-requested personal guarantee.

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December

2006

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Chapter 11 Part 5, Understanding Banking, Credit, and Considering 13 Sources of Outside Financing

To finish up chapter 11 we discuss building a business plan or loan package for presention to investors or lenders to obtain additional debt or equity financing. Each component of the business plan / loan package is discussed with an explanation of why it...

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November

2006

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TSBOM.com Joe Kennedy - Terry Nalroo Interviews 6 of 6

Number 6 in a series of 6 wide ranging podcast interviews with internet radio host and online selling pro Terry Nalroo and Joe Kennedy, author of "The Small Business Owners Manual" where we discuss everything from your Unique Selling Proposition to business...

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November

2006

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TSBOM.com Joe Kennedy - Terry Nalroo Interviews 5 of 6

Number 5 in a series of 6 wide ranging podcast interviews with internet radio host and online selling pro Terry Nalroo and Joe Kennedy, author of "The Small Business Owners Manual" where we discuss everything from your Unique Selling Proposition to business...

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October

2006

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TSBOM.com Joe Kennedy - Terry Nalroo Interviews 4 of 6

Number 4 in a series of 6 wide ranging podcast interviews with internet radio host and online selling pro Terry Nalroo and Joe Kennedy, author of "The Small Business Owners Manual" where we discuss everything from your Unique Selling Proposition to business...

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October

2006

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TSBOM.com Joe Kennedy - Terry Nalroo Interviews 3 of 6

Number 3 in a series of 6 wide ranging podcast interviews with internet radio host and online selling pro Terry Nalroo and Joe Kennedy, author of "The Small Business Owners Manual" where we discuss everything from your Unique Selling Proposition to business...

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September

2006

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TSBOM.com Joe Kennedy - Terry Nalroo Interviews 2 of 6

Number 2 in a series of 6 wide ranging podcast interviews with internet radio host and online selling pro Terry Nalroo and Joe Kennedy, author of "The Small Business Owners Manual" where we discuss everything from your Unique Selling Proposition to business...

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September

2006

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TSBOM.com Joe Kennedy - Terry Nalroo Interviews 1 of 6

Number 1 in a series of 6 wide ranging podcast interviews with internet radio host and online selling pro Terry Nalroo and Joe Kennedy, author of "The Small Business Owners Manual" where we discuss everything from your Unique Selling Proposition to business...

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August

2006

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Chapter 3, Part 4, Sales and Selling: The Oxygen of Business

Nadia Hopper finishes her read of chapter 3, Selling, The Oxygen of Business. In this part we talk about how to sell internationally including inexpensive ways to test the market and then move forward after you’ve overcome the barriers. Then we discuss the...

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August

2006

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Chapter 3, Part 3, Sales and Selling: The Oxygen of Business

Nadia Hopper continues her read of chapter 3, Selling, The Oxygen of Business, and we discuss how an Internet site validates a business and allows potential customers around the world to: quickly find that your company exists; gather information; and inititate...

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August

2006

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Chapter 3, Part 2, Sales and Selling: The Oxygen of Business

Nadia Hopper continues her read of chapter 3, Selling and Sales: The Oxygen of Business, and we discuss the pros and cons of working with 4 selling channels including: agents and field reps, business partners, distributors and dealers, and through a retail...

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July

2006

My rating: Community:

Chapter 3, Part 1, Sales and Selling: The Oxygen of Business

Nadia Hopper reads chapter 3 and in part 1 we talk about why the small business owner is often not the best salesperson for the small business, targeting sales efforts towards market niches you’re most likely to win, the 7 steps in the sales qualifying process...

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July

2006

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Radio Show - Business Diseases, Cure Them or Die, on VoiceAmericaRadio

In this half hour show Joe and hosts Dr. Tom Rogers and Jim Velos cover a range of subjects, starting with the 3 biggest mistakes made by entrepreneurs, the importance of defining a Unique Selling Proposition (USP) and how this makes many other decisions much...

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May

2006

My rating: Community:

Chapter 11 Part 2, Understanding Banking, Credit, and Considering 13 Sources of Outside Financing

Nadia Hopper continues her read of chapter 11, where we discuss three more forms of small business financing. The use of personal credit cards and credit lines are described first, then we turn to a detailed discusssion of asset-based loans and conditional...

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                            <div>(#)<span style="margin-left: 2px;">Number of user ratings<span></div>
                        </div>
                        
                        <div class="smallheader" style="margin-top: 20px;">Favorites</div>
                        <div class="small">
                            <div><img src="${ADD_FAVORITE_IMAGE}" class="smallicon" style="margin-bottom: 2px;" /> Add to favorites</div>
                            <div><img src="${REMOVE_FAVORITE_IMAGE}" class="smallicon" style="margin-bottom: 2px;" /> Remove from favorites</div>
                        </div>
                    </td>

<div class="smallheader" style="margin-top: 20px;">Timeline</div>
                        <div class="small">
                            <div><img src="${MOST_RECENT_EPISODE_ICON}" class="mediumicon" style="margin-bottom: 2px;" /> Most recent episode</div>
                            <div><img src="${CURRENT_EPISODE_ICON}" class="mediumicon" style="margin-bottom: 2px;" /> Selected episode</div>
                            <div><img src="${VISIBLE_EPISODE_ICON}" style="padding-left: 6px; padding-right: 6px; margin-bottom: 2px;" class="mediumicon" /> Visible episodes</div>
                        </div>
                    </td>
                    
                </tr>
                </table>
            </div>
        </div>

<div class="popupheader">${Title}</div>
        <div class="popuptext" style="margin-top: 20px; margin-left: 120px;">
            <table cellpadding="0px" cellspacing="4px">
            <tr>
                <td align="right">
                    Add this show to my
                </td>
                <td>
                    <select id="channel${Type}Dropdown" class="thinborder" style="width: 160px;">
                    {for subscriptionModel in ChannelSubscriptionModels}
                        <option>${subscriptionModel.Channel}</option>
                    {/for}
                    </select>
                    <span> channel</span>
                </td>
            </tr>
            <tr>
                <td align="right">
                    <span>Or create a new channel: </span>
                </td>
                <td>
                    <input type="text" id="new${Type}ChannelText" class="thinborder" style="width: 160px;" />
                </td>
            </tr>
            </table>
        </div>
        <div style="width: 100%; margin-top: 20px; text-align: center;">
            <a href="javascript:theController.addShow();" class="small anchor">Add to my shows</a>
        </div>

<div class="popupheader">${Title}</div>
        <div class="popuptext" style="text-align: center;">via ${Device}</div>
        {if !IsSubscribed}
        <div class="popuptext" style="margin-top: 20px; margin-left: 120px;">
            <table cellpadding="0px" cellspacing="4px">
            <tr>
                <td align="right">
                    Add this show to my
                </td>
                <td>
                    <select id="channel${Device}Dropdown" class="thinborder" style="width: 160px;">
                    {for subscriptionModel in ChannelSubscriptionModels}
                        <option>${subscriptionModel.Channel}</option>
                    {/for}
                    </select>
                    <span> channel</span>
                </td>
            </tr>
            <tr>
                <td align="right">
                    <span>Or create a new channel: </span>
                </td>
                <td>
                    <input type="text" id="new${Device}ChannelText" class="thinborder" style="width: 160px;" />
                </td>
            </tr>
            </table>
        </div>
        {/if}
        <div class="popuptext" style="width: 100%; margin-top: 20px; text-align: center;">
            <div><a href="javascript:theController.add${Device}Show('Channel');" class="anchor">Add my <span id="${Device}_channel" style="font-weight: bold;">${Channel}</span> <span style="font-weight: bold;">channel</span> to ${Device}</a></div>
            <div>or</div>
            <div><a href="javascript:theController.add${Device}Show('Show');" class="anchor">Add <span style="font-weight: bold;">only this show</span> to ${Device}</a></div>
        </div>

<div class="popupheader">${Title}</div>
        <div class="popuptext" style="text-align: center;">from the show</div>
        <div class="popupheader">${ShowTitle}</div>
        <div class="popuptext" style="margin-top: 20px; margin-left: 120px;">
            <table cellpadding="0px" cellspacing="4px">
            <tr>
                <td align="right">
                    Add this episode to my
                </td>
                <td>
                    <select id="channel${Type}Dropdown" class="thinborder" style="width: 160px;">
                    {for subscriptionModel in ChannelSubscriptionModels}
                        <option>${subscriptionModel.Channel}</option>
                    {/for}
                    </select>
                    <span> channel</span>
                </td>
            </tr>
            <tr>
                <td align="right">
                    Create a new channel:
                </td>
                <td>
                    <input type="text" id="new${Type}ChannelText" class="thinborder" style="width: 160px;" />
                </td>
            </tr>
            <tr>
                <td align="right" valign="top">
                    <div style="margin-top: 10px;">
                        and keep it until:
                    </div>
                </td>
                <td>
                    <div style="margin-top: 10px;">
                        <div>
                            <input id="deleteItRadio" type="radio" value="${ITEM_SUB_DELETE}" name="itemSubscriptionRadio" class="itemSubscriptionRadio" checked="checked" /> I've deleted it
                        </div>
                        <div>
                            <input id="daysPassedRadio" type="radio" value="${ITEM_SUB_DAYS}" name="itemSubscriptionRadio" class="itemSubscriptionRadio" />
                            <input id="daysPassedText" type="text" value="2" style="width: 80px;" disabled="disabled" /> days have passed
                        </div>
                        <div>
                            <input id="eperiencedRadio" type="radio" value="${ITEM_SUB_EXPERIENCE}" name="itemSubscriptionRadio" class="itemSubscriptionRadio" />
                            <input id="eperiencedText" type="text" value="0" style="width: 80px;" disabled="disabled" />% has been experienced
                        </div>
                    </div>
                </td>
            </tr>
            </table>
        </div>
        <div style="width: 100%; margin-top: 20px; text-align: center;">
            <a onclick="javascript:theController.addEpisode('${Slug}');" class="small anchor">Add this episode to my shows</a>
        </div>

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