Explore >  
Owned by: Joe Kennedy
Added by: FlyingSpider
Last Updated: 9/8/2008 @ 7:22 AM CT
Update Now

General Actions

Add To My Favorites

Digg This Add To Digg

RSS Link RSS For This Feed

Permalink - UrlURL For This Page

More About This Feed

Feed owner
Joe Kennedy
Website
Author
Joe Kennedy
Copyright
COPYRIGHT 2007, Joe Kennedy all rights reserved
Feed Details
Feed Frequency
Type: Audio
Podcast Feed The Small Business Owners Manual by author Joe Kennedy: Selected Readings in mp3 Podcast

Author and others read segments of "The Small Business Owners Manual" covering areas such as marketing, new business development, sales, building business plans, forms of legal ownership, tax treatments, 13 ways of new financing, writing effective ads, estores, Internet sites, SEM and SEO marketing, risks of accepting credit cards, business insurance types, and more.

Play Now or Subscribe

Episodes in this podcast
Most recent   Past month(0)   Past year(0)   Forever(32)  
Type: Audio
SAT
MAR
31
2007
Small business is actually the biggest engine driving employment in the U.S. economy. It's always been that way. But did you know that there are over a dozen federal agencies that exist to make sure that your business satisfies their definition of a workers' paradise? Then there is state law, county and local laws. It seems that there is no end to the legal morass involved in recruiting, hiring, contracting, and firing. We can't cover every regulation but a few tips, rules and methods are given to make the entrepreneur aware of the most likely problems that can occur, and quick and easy ways to prevent real and frivolous employee lawsuits that may threaten the very existence of your small business.

Type: Audio
WED
FEB
28
2007
Small businesses owners are proactive, energetic and possess impress skill sets needed to make the business happen. But accounting is often put off for another day. Books fall behind and entrepreneurs have no idea if they are in a profit or loss situation, or even how much money they have in the bank. Why is this? Psychologists tell us that it is a common disorder called anxiety syndrome. In good times there is always something more important and exciting to do than balance the checkbook, and in difficult times business owners just don't want to work hard at calculating numbers that are discouraging. So what is anxiety syndrome and how should business owners make sure they have accurate and timely numbers in good times and bad?

Type: Audio
MON
FEB
12
2007
Small businesses must be constantly on the lookout for scams and security breaches, both internal and external. Ill-intentioned or even innocent employees may expose your Information Technology assets to an increasing range of hazards including viruses, hacking, worms, mal-ware, scum-ware, spam attacks, server hi-jackings and more. The results to the small business owner may range from degraded workstation performance, to someone in a far-away country stealing your customer lists and emptying bank accounts. When a problem occurs, expect little help from law-enforcement. There is no way to protect again everything, but this primer outlines the top threats and advises on what to tell employees to minimize IT security exposures.

Type: Audio
WED
JAN
24
2007
Advertising icon Rosser Reeves brought us the "Unique Selling Proposition" in his 1961 book "Reality In Advertising." But almost half a century later the USP is still with us and continues to grow in importance. The USP is not just about advertising and marketing but is the very identity of your company; it's very reason to be. This is why customers should buy your products and services and why your firm is not just another competitor. So we describe the USP and its special importance to small business.

Type: Audio
SUN
JAN
07
2007
In this short intro chapter the author describes the purpose of the book as a serious, high-voltage undertaking, thick with real information, not feel-good fluff. Assumptions here are that small business owners are either planning a new business or already have one; aim to grow; are comfortable with the Internet; and are in business to maximize earnings and minimize taxes and expenses. The segment concludes with an outline of the book’s 14 chapters.


Tags On This Feed login to add/edit tags

management & marketing(1) joe kennedy(1) management(1) marketing(1) small business(1) business(1)

 

Most Relevant Reviews

No reviews yet. You can be the first!
Add A Review

Mediafly.com | 10 West Hubbard Street - Suite 2D, Chicago, IL 60610

© Mediafly, Inc. 2006-2008 — Aggregated content and User-posted content, unless source quoted, is licensed under a Creative Commons Public Domain License.

The MEDIAFLY™ Network is your source for personalized podcasts, news, sports, comedy, pop-culture, technology, and more, delivered to your PC or mobile device.

Yahoo Web Services
Site Index