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Personal Life Media
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Susan Bratton
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Personal Life Media, Inc.
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Type: Audio
Podcast Feed DishyMix: Success Secrets from Famous Media and Internet Business Executives

Crave authority? Visibility? Want to attain a power position? Want to be a leader with your own personal brand? Then model the behavior of successful entrepreneurs, CEOs and executives. Join Susan Bratton, industry connector and cognoscenti, as she combines her bold approach and playful persona in this dishy mix of a talk show that dives deep into the life lessons of fascinating individuals from the world of digital media, advertising, marketing, social media and Web 2.0. Get pearls of wisdom, smart advice and warnings to heed.

Susan gets titans of industry to reveal themselves, not just their business strategy, through personal stories, their biographies, exploits and escapades. She goes beyond executive development to uncover the actions that get results. Find out what life is like as a big cheese, how they got where they are and what they want next in their lives. This show will mentor you so you can leave your own legacy of leadership. Be inspired. Be amazed. Most of all…be entertained.

SCROLL DOWN HERE TO LISTEN TO RECENT EPISODES.

A Sample of DishyMix Guests:

* Marcus Buckingham, The Truth About You
* John Zogby, The Way We'll Be
* Pete Blackshaw, Tell 3,000
* Alex Bogusky, Crispin, Porter + Bogusky
* Peter Shankman, Help A Reporter
* Ori Brafman, SWAY
* John Battelle, Federated Media
* Charlene Li, Groundswell
* Joe Pine, Authenticity
* Gina Bianchini, Ning
* Sarah Fay, Isobar
* Julie Roehm
* Seth Godin
* Wenda Harris Millard
* Steve Wozniak
* Dov Seidman, HOW
* Sir Ken Robinson
* David Weinberger, Cluetrain Manifesto
* Bob Garfield, AdAge
* C.C. Chapman
* Mitch Joel

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Episodes in this podcast
Most recent   Past month(4)   Past year(86)   Forever(153)  
Type: Audio
TUE
NOV
18
2008
One of the beautiful attributes of the Internet is the insight we can gain by aggregating non-personally identifiable click stream data from online users. What secret details are divulged about our humanity? What are our fears? What drives and delights us? About what do we carry false hopes? Are we more besotted with fame or money?
Get answers from Bill Tancer, GM at Hitwise and author of "CLICK: What Millions of People are Doing Online and Why It Matters - Unexpected Insights for Business and Life." Bill has been featured in Good Morning America, NPR and has his own column at Time.com where he reveals the insights he amasses from the deep data to which he has access.
Find out how three key market segments are a sure predictor of success for online websites. Meet the Young Digerati, Money and Brains and The Bohemian Mix, three psychographic segments that fuel the early adopter usage that creates critical mass for new consumer web services.
This former prosecutor turned self-avowed data geek goes from porn to Viagra to gambling to hot pics of Sarah Palin. He ticks off our greatest fears and is riveting every step of the way through this fascinating interview. Join in for a peek into the collective American psyche.
Type: Audio
TUE
NOV
11
2008
Meet Simon Van Wyk ("van vake"), host of Hothouse Interactive Podcasts out of Sydney, AU. Simon is one of Australia's leading Internet marketing savants. He's Managing Director of Regional Media Networks, a constellation of local content sites serving cities and towns across the continent under the OurPatch moniker. He's also involved in Zazoo and Hothouse Interactive, an agency in Sydney for Toyota and other multinational brands. 
In this episode of DishyMix, Simon turns the tables on Suz and interviews her about key takeaways she's gleaned from her past guests - some of the smartest, most-successful and innovative Americans in the digital media, marketing and Web 2.0 sphere.  Hear what Seth Godin, John Battelle, Charlene Li, Danny Sullivan, Rex Briggs, David Weinberger, Ellen Siminoff and other luminaries have to say about Corporate Blogging, Search Marketing, Social Marketing, ROI and "Marketing as Conversation." Get the top-line perspectives and actionable nuggets from digital media's thought-leaders through Bratton's ability to net out the most salient insights from 20 of her most valuable interviews.
Type: Audio
TUE
NOV
04
2008
Beth has been leading the communication of the Ecomagination strategy across the infrastructure, finance and media verticals that comprise GE's business. Learn how she innovates internally, what outside consultants she leverages and how she continues to build the global brand. Beth shares how she manages the CMO role with the 4I's: Instigator, Innovator, Integrator and Implementor and why she thinks the role of CMO is misunderstood. Find out what the 6,000 marketing pros across GE are tasked with figuring out. Trust me, it's good stuff.
And who does Beth track in the media, marketing and Web 2.0 industry? Which CMO's and entrepreneurs does she look up to and why? She reflects on some of the mentors through out her life and the value they brought.  Then Suz and Beth talk about the wisdom of elders and move to the "Strengths Revolutions" that Marcus Buckingham so eloquently proffers.  Gain perspective from one of the top CMO's of the biggest global brands. She's beautiful, smart, articulate and a delight. Tune in with Beth Comstock.
Type: Audio
TUE
OCT
28
2008
Meet Marcus Buckingham, Oprah's darling and promoter of focusing on your strengths  and neutralizing your weaknesses. Here's a new way to create peak performance, not only for yourself but for your team at work.  Jon the  "Strengths Revolution." To kick-start the strengths revolution, Marcus and Gallup developed the StrengthsFinder exam (StrengthsFinder.com), which identifies signature themes that help employees quantify their personal strengths in the workplace and at home. Now Marcus has an 8-part workshop on Oprah.com, he's touring college campuses by bus to help kids get into the careers that suit them and he's written a new book to help you figure out your strengths and how to leverage them in your career.
"The Truth About You: Your Secret to Success" is a workshop in a book. There's a 100 page book, simple enough for anyone to use to understand their strengths, there's a DVD that illustrates how you can work your strengths and there's a "Rememo" pad that you use to capture those moments when you feel strong and are working in your zone of strength and to document those times when you experience that weakened feeling from working outside your strengths. Buy one for every member of your team and make great strides in shoring up your talent and engendering satisfaction at work.
Hear Marcus explain the core concept behind his "Strengths Revolution," how the Oprah workshop has helped him reach more than a million people and how you can begin to work with your employee's strengths in your organization. Marcus reviews the difference between intra and interpersonal strengths assessment programs like Strengths Finder vs. his system in "The Truth About You" so you can understand how to apply these amazing tools to your life, your career and your team at work.
Type: Audio
TUE
OCT
21
2008
Social media muscle - according to Dave Evans, author of "Social Media: An Hour a Day," a social media consultant and expert eMarketing columnist, says you can get bench strength about the social web in just and hour a day. His new book devotes 11 chapters to grouping social media services and platforms so you can systematically take an organized tour of the social web and gain familiarity and an understanding of the range of options available to marketers. Think of it as a hands-on inventory of the social web.
Dave shares his favorite daily exercises, talks about moving to "the Cloud," explains Friend Feed and shares his perspective on the "campaign mentality" of today's marketers. 
Then Suz poses two unique questions. Find out who Dave would invite for "Dinner for Six" if he could dine with any industry luminaries of his choosing. Then Suz bestows a magic wand to Dave to change ONE thing about the digital media industry. What do you think he changes? What would you change?
This episode has a special bonus segment completely focused on forums, community and white label social networks. As a social media expert hired by some of the biggest brands in the biz, Dave gives advice about how to build the right set of features for your customers. What does your audience want? What are your business objectives? What do companies like Ning, Jive, Pluck and Lithium offer and how do they differ? If you are considering creating a place for your customers and prospects to share with each other, listen to this bonus segment that runs after the regular DishyMix interview.  Just keep "staying tuned." :)

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