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Last Updated: 8/25/2008

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Episode Details
Type: Audio

MON

AUG

25

2008

Podcast Episode Social Media and Healthcare Company Practices

Social networks have created enormous opportunities for pharmaceutical and healthcare marketers to reach their patient and physician customers. Deborah Dick Rath, Senior Vice President of the Healthcare Practice of FactorTG tells Marketing Voices listeners how to develop an effective media plan to leverage the digital landscape. Rath explains how Merck used Facebook for maximum effect [...]

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