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Last Updated: 8/9/2008

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Episode Details
Type: Audio

MON

JUL

28

2008

Podcast Episode Forrester’s Jeremiah Owyang: The Best and Worst of Social Marketing

Not being social enough is a big problem for corporations trying to use social media. That’s what Jeremiah Owyang and his team at Forrester discovered in a new report. Forrester selected 16 firms across four industries and found only one company worthy of accolades. What makes BMW a social marketing winner? In part, it’s that [...]

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